Kair

grow developed a concept direction for the design style, which rolled across the ATL and BTL applications, with an integrated “look and feel” that worked in tandem with their strategy. The creative was distinctive and eye catching.

Central to the logo concept is the graphic of an umbrella, symbolising protection and security. The colours of the umbrella were drawn from the brand palette. The use of the umbrella was then extended to the sub-brands with colours changing for each product.