Hyatt Plaza

grow designed a colourful, high-profile campaign targeting families to lure them to the
Hyatt Plaza mall. Using the title ‘SUMMER CHILL OUT’ as the creative theme grow
developed a youthful campaign that invited adults and children to “have fun, shop and
win”. Incentives included a raffle draw featuring cash prizes and electronic goods.
The design was supported by cartoon characters to lend itself to a young audience.