The challenge:
To promote a series of literary lectures given at Weill Cornell Medical College in Qatar in April 2007. A member of WCMCQ writing faculty delivered an informal talk in an area of their expertise and it took place at WCMCQ in Education City.
Creative response:
To increase awareness, create a campaign that used the simple photographic image of a hand picking up a book and the WCMCQ identity colour red to satisfy the strategic needs and objectives.
The result:
The lectures were well-attended and the campaign increased awareness of the event and WCMCQ. |
