The new Ramada Plaza, which has been under construction until recently, will be unveiled soon, bringing with it eleven new, top-notch restaurants and bars. This ad serves to inform the public that the wait will not be too long and that Ramada Plaza will be
The place to be.
In order to put a new and fresh feel to the ad, we have used a vibrantly unique illustrative style to communicate the excitement is building at the new Ramada Plaza. These illustrations are offset by a black background and reversed body text, adding a combination of formality and drama that indicates the theatrical aspect of the hotel business, where everything is orchestrated to entertain the customer.
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