Qatar Glass Industries was a start-up glass manufacturing firm that wanted a modern, progressive brand image. Being new, they had nothing substantial in their portfolio and they had to rely on the power of branding to impart them with a premium, high-quality, professional and world-class glass producer.
A visual metaphor for glass was used, representing
its most visible optical properties of refractivity, reflectivity
and transparency. Coupled with a modern, progressive and geometrically disposed typeface, a logo was created that communicated everything the brand aspires to be, in an elegant and recognisable fashion.
The logo was also translated into several forms for reproduction on different media, including a version for 'signing' on manufactured glass. The client was extremely pleased with the results and particularly delighted with the way it reproduced on glass. The quality of the logo (and the resulting corporate brochure) far exceeded their expectations and their brand image now gives them a worthy business goal to live up to. |
