The challenge:
Create awareness for Le Mirage Musheireb. It is a new and luxurious residential apartment condominium in Doha, Qatar. Located on the city’s central district, the overall theme
is “European Modern” and built to a high degree of finish
and originality integrating many different textures
and architectural details.
Creative response:
Our objective was to create a modern and appealing brochure
of quality and distinction that matches their strategic needs and objective. The brochure developed is refreshing, dynamic and new and embody the values of Le Mirage Hospitality Management (LMHM), the mother brand.
The back cover of the brochure has a pocket containing 2 inserts, which explained in detail the location, amenities and services that Le Mirage Musheireb provided.
The result:
Increased awareness of Le Mirage Musheireb brand in Qatar.
The creative concepts resonate with and support the core proposition that LMHM is the premier destination address for the business executive offering location, service and high standard accommodation appealing to this segment. |
