The existing logo for the expo was dated and looked like it belonged in the 80s- with a brown, generic-looking 'house'
forming the main graphic element. When Qatar Expo needed a modern take on the logo, grow stepped up to create a funky,
fresh and very designer-friendly logo. This logo represents modularity, space, minimalism and understated 'chic' with its lively, trendy colors and instantly recognisable 'square-string' footprint. The graphic shapes and colour pallete of the design
will be the platform for the visual language that will be used to brand the exhibition.
|
