The challenge:
Create a corporate ad for Carnegie Mellon Qatar Campus.
Creative response:
Use a unique medium to communicate the healthy mix of serious education and the fun/vibrant side at the Carnegie Mellon Qatar Campus. It’s a continuation of the strategy to communicate the positioning and differentiation of the University as the premier business and computer science degrees and their focus on student learning and development both inside and outside the classroom.
The result:
With over 7.5 million passengers arriving and departing Doha International Airport every year, high visibility of this refreshing campaign is assured. |
