The challenge:
Create a launch campaign for the opening of Romano’s Macaroni Grill, including ATL (advertising teaser and launch campaign) and BLT (flyers, brochures menus etc.), a PR campaign including Press Conference and VIP event on the opening day. Romano’s Macaroni Grill is a successful international franchise restaurant chain and entered the GCC market in 2007, starting in Dubai, followed by Kuwait and Doha.
Creative response:
Create awareness with a mouth-watering newspaper teaser campaign, introducing the most authentic Italian restaurant to be opened in Doha, followed by reveal ads in newspapers and magazines, starting on the opening day. Invite the press and VIP’s for the ultimate taste experience on the opening day.
The result:
“Talk of the town” and a fully booked restaurant from the first day. |
