The challenge:
Resolution Productions, a dynamic and successful high quality film production company, identified a need to develop a new corporate identity to be rolled out across all communications collateral to offer an integrated “look and feel”. grow was asked to provide them with a modern and appealing identity that matched their strategic needs and objectives.
Creative response:
grow developed a brand identity for the filmmakers in record time. The concept was crafted around the literal definition of the term 'resolution'. This resulted in a dot-pattern graphic unit forming an 'R', combined with a simple logotype, the logo represents the firms' ethos and positioning - quality, speed, polish and transparency - quite clearly.
The result:
The clients were extremely happy with the new brand
and visual language. The logo was very apt for the market
and the distinctive look and feel meant that extrapolating it into further communication was a simple and straightforward process.
From the time of launch, the company has carved a special
niche for itself, in record time.
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