The challenge:
This handbook reflects what Qatargas stands for and explains what it does as a specialised industry with technical activities.
The audience varies from top executives to college students.
Creative response:
The book has to look attractive and interesting for a wide audience; grow developed a distinctive size for the booklet which was at the same time manageable. Analysis of Qatargas emotional triggers, resonance, meaning, ownable space and positioning strategy to inform creative direction. Use a combination of pictures and copy with colourful backgrounds in a creative manner.
The result:
grow was able to create a creative design that provided differentiation, a unique look & feel that reflects the Qatargas identity. |
