grow, the refreshingly creative advertising and design agency based in Doha, Qatar, has won the corporate brand advertising account for master developer Qatari Diar.
Qatari Diar's brief is to create international awareness of Qatari Diar the company as well as Qatari Diar the brand. The focus therefore is to highlight who it is and what it does in a memorable and impactful way and to communicate its positioning as a premier Master Developer of distinguished property developments around the world.
grow Managing Director, Anthony Ryman said "we won this account because of our ability to focus on the brand and communicate the brand values in a creative way. We intend to own the communication space and create distinctive differentiation for our client. Qatari Diar is a major global player on the property development scene, both in Qatar and internationally, and we’re proud to win this account. Being asked to partner with one of the leading premier property development companies on the global scene is an incredible achievement at such an early stage in grow’s development. We’re very excited.”
True to its offer of a one-stop creative brand communications agency, grow has made significant progress on the Qatar advertising and design scene, winning many major blue-chip accounts even though it will only celebrate its first year this October.
“Qatari Diar Real Estate Investment Company is the region's most influential and innovative real estate investment company” said Leanne Arnold, Marketing Director. “Qatari Diar will create real estate propositions that will enhance and enrich the quality of life in every community it serves, generate investment opportunities for sustainable growth and, by aligning development with Qatar’s national strategy, further the economic development of the country and the region as a whole.
“We are best known for the hugely successful launch of our flagship Lusail project in Doha. Covering over 35 square kilometers, accommodating up to 200,000 people and with an estimated budget of $5 billion, Lusail is one of the largest developments in the region. The time has now come to raise the awareness of Qatari Diar as we launch more projects around the world.”
grow Creative Director, Rico de Guzman, winner of advertising and design awards in USA and Japan comments “one of our goals as an agency is to raise the bar with respect to creativity in Qatar and the GCC region. We are grateful for the opportunity, as well as ready and willing to take on the challenge of the Qatari Diar project. Eventually, the results will speak for themselves.
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