Maslow's hierarchy of needs is often depicted as a pyramid consisting of five levels: the four lower levels are grouped together as deficiency needs associated with physiological needs, while the top level is termed growth needs associated with psychological needs.
Deficiency needs must be met first. Once these are met, seeking to satisfy growth needs drives personal growth. The higher needs in this hierarchy only come into focus when the lower needs in the pyramid are satisfied. Once an individual has moved upwards to the next level, needs in the lower level will no longer be prioritized. However, if a lower set of needs is no longer being met, the individual will temporarily re-prioritize those needs by focusing attention on the unfulfilled needs. The individual never regresses from one level to a lower one, however. An example of this fact may be a businessman at the esteem level who is diagnosed with cancer. He will spend a great deal of time concentrating on his health (Physiological needs) but would still value his work performance (esteem needs) and is likely to return to work during periods of remission.
What we at grow are saying is that Qatar is at Level 4.
Vast sudden wealth has meant that Qatari people need to show the world and prove to themselves that they are successful. Hence the focus on branded everything. From Montblanc pens
to Bulgari glasses, the trappings of wealth is now everywhere.
The next level is Level 5. This is where the outward manifested brands (level 4) meet the inner-directed (level 5) brands.
This is where caring for the planet, your family, truth, honesty and integrity live.
This is where grow lives.
Our mission: help Qatar and Qatari companies express their positioning and differentiation through powerful, compelling
and yet believable work. |
