The challenge:
Create a Corporate Identity for Dorrat Adoha (In Arabic, it means ‘Jewel of Doha’), a real estate development company whose shareholders represent some of the leading and most trusted names in real estate investment and development with over 50 years of combined experience.
Creative response:
Use the combination of modern sans serif typography and a pearl symbol. The burgundy colour was used to emphasise Qatar’s tradition and heritage and the pearl colour used to emphasise the quality and high standards of Dorrat Adoha’s future designs and build process. Fusing heritage and tradition with world-class standards.
The result:
The resulting corporate identity is elegant and successful allowing Dorrat Adoha to assert their commitment “to develop beautiful, stylish, sophisticated, and yet supremely practical homes for discerning individuals who seek to express themselves through their surroundings”. |
