Against stiff competition, including multinational ad agencies, grow has won the Al Houara Branding account for real estate investment and development company Qatari Diar.
Al Houara is a premium tourist resort on 234 hectares. It includes a five-star hotel, luxury villas and apartments, championship golf course and 2.5 km of sandy beaches only 25 minutes from Tangier, Morocco.
Qatari Diar's brief is to brand and create promotional material that would result in international awareness of the newest Qatari Diar destination. The focus therefore is to highlight what it is and what it offers in a memorable and impactful way and to communicate its positioning as the premier real estate development in Morocco.
grow Managing Director, Anthony Ryman said "We won this account because of our ability to focus on the brand and communicate the brand values in a creative way. We intend to own the communication space and create distinctive differentiation for our client. Qatari Diar is a major global player on the property development scene, both in Qatar and internationally, and we’re proud to win this account. Being asked to partner with one of the leading premier property development companies in the Middle East is an incredible achievement at such an early stage in grow’s development. We’re very excited.”
grow Creative Director, Rico de Guzman was ecstatic. “We worked very hard on this tender and we were rewarded for our efforts. We tried to be as thorough as we could with every aspect of the project proposal. Doha is a place where you can achieve positive results from putting in a little extra and it paid off with Al Houara!” |
