grow attracts attention for the Pearl Porto Arabia summer promotion

grow has won a three-way pitch and has been appointed as the agency of choice to launch Porto Arabia’s Summer Sales Promotion.

The campaign is built around the theme “Have you been Pearled?” and features a cross-section of customers in animated conversations. The bright and attractive advertisements were designed to stop people in their tracks and take notice.

"The theme acted as the creative hook” said Anthony Ryman, grow’s Managing Director. “It provided the perfect point of differentiation and made it immediately campaignable. ”

The objective of the promotion was to promote Porto Arabia as the ultimate destination for luxury retail shopping. The marketing team at Porto Arabia believe that grow’s creative response had an interesting edge and communicated the Pearl’s unique retail experience and would help to deliver increased footfall.

The multimedia campaign covers press, web banners and outdoor advertisements in around the property at the Pearl. Ads in the Pearl Magazine Isola acted as an ideal reminder channel.

The highpoint of the promotion were the attractive prizes – Luxury cars, electronic goods cash vouchers and more.