Four Times Lucky: Medi, Deli, Grill @ The Village

Quadruple branding launch by grow for Doha’s exclusive 5 star dining spot ‘The Village’ as their ‘Medi’, ‘Deli’ and ‘Grill’ food concepts take off to a flying start after opening their doors last month.

As if it was not enough for grow to brand ‘The Village’ restaurant complex; giving the mother brand both elegance and sophistication by use of the prominent ‘V’ icon, the award-winning local agency was at it again and tasked with the mission to establish the sub-brand food concepts ‘Medi’, ‘Deli’ and ‘Grill’ and to stand above and beyond its competitors in Doha.


The Challenge:

The brief was to create and develop an enticing world around 3 distinctive, prestigious restaurant concepts for ‘The Village’, inspired by the diversity in food, atmosphere and unique interior decoration that each restaurant offers. Housed under the same roof and managed by Integral Food Services (IFS Qatar), which were established in 2004, these innovative restaurants join the incredibly successful F&B management company who look after Bombay Chowpatty, Royal Tandoor and 241 Pizza.

With over 100 years of 5 star experience, IFS have established themselves as a prominent local player in the retail food service business by achieving circa QR 100 million annual turnover and employing over 1,000 personnel.


The Creative response:

grow’s BIG IDEA was to explore “The Culture of Food” as a positioning platform to make each restaurant concept come to life by distilling its essential ingredient or characteristic to become the identity and focus, or as grow call it, the “BIG IDEA”. The final emblem not only represents what the customer can expect from their visit but also (and more importantly) it communicates who they really are and aspire to be. The true value of a long-lasting future identity offers the customer the opportunity to indulge in and explore fully the essence of the restaurant and its DNA. ‘Medi’, ‘Deli’ and ‘Grill’ were born into uniqueness by way of combining the ingredients of clear thinking and beautiful design.

Medi @ The Village offers customers ‘THE place to Connect’ over contemporary Mediterranean seafood dishes, Italian-inspired pizza and pasta dishes or simply Lebanese meze in an elegant backdrop of natural stone and column-shaped fish aquariums.

Deli @ The Village invites customers to ‘THE Place for Meeting & Greeting’, making it ideal for a classy breakfast or business meeting in a relaxed and private atmosphere where the quality and taste of the food is second to none. Using no artificial colours or flavours, homemade burgers, freshly squeezed juices and in-house baked pastries and cakes grace the menu; in a funky and stimulating interior.

Grill @ The Village is ‘THE place to unwind and escape’ into another world of distinctive opulent Ottoman Baroque pieces and Middle Eastern royal décor. Speckled with contemporary touches and cosy warm colours to indulge all the senses, it features Middle Eastern and Persian cuisine for the whole family as well as private family dining, a water-bar and a secure place for the children to play.