doha tribeca film festival branding

grow’s logo was selected from a strong field of competitive designs. The logo capitalizes on typographical artistry, creating a distinct identity. The typographical blend of English and Arabic script places Doha on the international stage.

In developing the identity, our aim was to integrate the cultural essence of Qatar with the values of Tribeca. We found the common ground to be ‘community’ which we represented with the intertwined typographic forms. The marque is a tribute to Arabic calligraphy and a new play on traditional forms.

The Festival promises to play a key role in encouraging cross-cultural integration.