Award-winning Strategic Communication Specialist joins agency Grow in Doha

Award-winning Doha-based strategic branding and design agency Grow has launched a PR and communications arm with the appointment of Samson Samasoni to head up the new division.
 
The former managing director of Bell Pottinger in Qatar, Samson Samasoni, brings with him more than 28 years’ experience in journalism, public relations and strategic communications when he takes up the role of Managing Director of Grow PR.
 
“We’re delighted with the appointment of Samson to the Grow family,” said Grow Managing Director Anthony Ryman. “His presence offers a significant string to our bow, providing us with substantial international and local experience and allowing us to offer a superior, integrated range of services in the communications field.”
 
Mr Samasoni said he was excited about the prospect of starting up a new PR and communications agency under the Grow umbrella.
 
“Grow has a praiseworthy pedigree and the  synergies between their award-winning work and the strategic communications that we will build, I’m sure will be most compelling for many clients in Qatar and beyond.” said Mr Samasoni
 
Mr Samasoni has been based in Qatar for more than six years, including a stint with management consultancy Bearing Point. 
 
His client portfolio has included Qatar Foundation, the General Secretariat for Development Planning in Qatar, the Supreme Council of Health, the Abu Dhabi Food Control Authority and SABIC in the Kingdom of Saudi Arabia.  Some of the noteworthy campaigns Mr Samasoni has advanced include the promotion of Qatar’s knowledge-based economy, the launch of Qatar Science and Technology Park, early work on the development of Qatar’s National 2030, Qatar’s labour market strategy and the inception of QF Radio.
 
“Grow PR will very much focus on the strategic end of communications and public relations, particularly in relation to brand development, building corporate cultures, internal communications, public sector communications and social marketing,” said Mr Samasoni.
 
“Our specialism will focus strongly around behavior-change communications whether it relates to organisations or the marketing of social messages through campaigns aimed at promoting public good, for example road safety or health-related communications.
 
“With the ambition of the Qatar National Vision 2030 and the focus of the Qatar National Development Strategy, there is certainly a clear indication of the type of strategic communications that will be required to effectively support the significant change programme that Qatar is embarking on.
 
“Grow PR is well-positioned to provide expert counsel in these areas and to provide international best practice methodologies for the benefit of private and public sector organisations,” Mr Samasoni said.